Rafif Alhamidi
Marketing Director
The product or service element refers to what you are offering as a whole to your customers. Product decisions include functionality, branding, packaging, service, quality, appearance and warranty terms. When thinking about your product consider the key features, benefits, and the needs and wants of customers. For example, if you are a food manufacturer you may decide to add some new flavours to extend your range.
The price element refers to the way you set prices for your products or services. It should include all the parts that make up your overall cost, including the advertised price, any discounts, sales, credit terms or other payment arrangements. Your pricing will also depend on your businesses position in the market, for example, if you advertise your business as a budget car rental service, your pricing should reflect that choice. Or if you are a premium food product then your price should be at a premium to lesser quality products to reflect the better packaging and quality of ingredients you offer.
Promotion refers to all the activities and methods you use to promote your products/services to your target market. It includes sales, public relations, direct marketing, advertising, sponsorship and social media. Since promotion costs can be substantial, it is sensible to conduct a return on investment analysis (ROI) when making promotion decisions. Firstly, you need to establish who your target market is, what media do they consume, what the cost of that media will be, how many more sales you need to cover your investment and how you will gather the information that shows how the promotion has worked.
The place element refers to how you get your product or service to your customers at the right time, at the right place, and in the right quantity. It includes distribution channels (e.g. via a shopfront, online or a distributor), location, logistics, service levels and market coverage. For example, if you’re thinking of expanding your business online, you’ll need to think about how your customers use the internet, if they would feel comfortable purchasing your goods online and if they would be willing to pay shipping costs for your products. If you’re looking to grow your business, you might consider changing or expanding the way you sell your products and services. For example, if you’re a homewares distributor, you might think about setting up a new store in a different location or offering franchises.
The people element refers to your customers, yourself and your staff. You need to consider both your staff and customers if you’re thinking of growing your business. It includes understanding what your customers’ needs and wants are, setting targets and measuring your customer service levels so that you attract and keep loyal customers. You’ll also need to consider staff training so they have the skills to offer the best experience and meet customer expectations.
Corporate, Departments
Elevators, Departments
Organizational, Educational
Internal, External
Corprate, Departments
Elevators, Departments
Organizational, Educational
Internal, External
Posters, Videos
Videos
Aramco, STC, Sabic, Mobily, Bin Ladin, Zain, NWC, ELM, SEC & Saudi AirLines
MOFA, MOE, SAMA & MOS
Saudi Fransi, NC & Alrajhi
Faisal & Dar Alolum
King Faisal & Dar Alolum, Najed & Al-Riyadh
Ritz-Carlton
Group, Individual
OR, Clinics
SMC Employee, SMC Patients
Takaful Alarabiah,Takaful Alsehi, Alriah Alsehiah, Golden Discount & Smart Card
Group, Individual
Obesity and Endoscopy surgery consultant
SMC 2 - Obesity department
Consultant in Plastic Surgery
Reflect Clinics
OR Renting - SMC 2
Figure in plastic surgery
with good number of successful cases
SMC 2 - Plastic department operation
Figure in plastic surgery
with good number of successful cases
Glamor Clinics
Figure in Derma & noninvasive cosmetic - dermatology and laser Ccooperation
Consultant Bariatric surgery
NewYou Center
He is well known in the field of obesity
Offers, Packages
New Services, Competitors
Campaign's, Cross Selling, Up Selling, Packages, Utilization, Growth, Sales closing
Referral, Packages
Packages
Saudi Channel, SBC, MBC, Rotana, Al-Arabiah & Al-Ekhbariya
MBC FM
NewsLetter, Magazine & Occasion
Photo & Video
Twitter, Instagram, Snapchat, Facebook & Youtube
Content, New Doctor, New Services, News, Offers & Notifications
Content, New Doctor, New Services, News, Offers & Notifications
SEO and Ads
e-NewsLetter, e-Magazine & Forum
Uni-Ball, Mezah, Mall & Community
SMS Patients, SMS Employees & New Data
Mail Patients, Mail Employees & New Data
Educations, Global days, Seasonal Exhibitions & Entertainments
Landing Page, Web application, Survey & Others
Mobile Applications IOS & Android
Customer satisfaction, Call center, reception, Clinic Capacity
September 2020
Landing page for SMC opening SM campaign containing on branches, departments, doctors and appointments View
October 2020
New campaign on Alarabia TV
soon
Mobile Application IOS and Android to view dietition, branch, programs & subscriptions View
October 2020
Hotels, schools, Seasonal Exhibitions & Intertaiments
For more inforamtions & details visit us or message us.
PO Box 16122,
Saudi Arabia, Riyadh, King fahed road
Tower 2, Level 11
Marketing
+966-53-934-8891
sales@smc.com.sa
